Privacy Policy

At ELURAE (hereinafter: “we”, “us” or “Site”), your privacy is extremely important to us, we take great care when processing and protecting your personal data. We strive to be transparent about how we collect, use and share information about you. This policy is intended to help you understand:
  1. WHAT INFORMATION WE COLLECT
  2. HOW WE USE INFORMATION
  3. HOW WE SHARE INFORMATION
  4. HOW WE STORE INFORMATION
  5. YOUR RIGHTS AND CHOICES
  6. HOW WE TRANSFER INFORMATION INTERNATIONALLY
  7. CHILDREN'S PRIVACY PROTECTION
  8. ADDITIONAL IMPORTANT PRIVACYISSUES
  9. CONTACT US
Please take a moment to read this privacy policy carefully as it sets out the basis on which we use your personal data when you buy our products online or in one of our stores or via other points of sale ("Products"), access our websites, interact with us or otherwise use our services and applications (jointly referred to as: "Services"). This policy also explains your choices about how you can object to certain uses of information about you and how you can access and update certain information about you. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
If you do not agree with this Privacy Policy in general or any part of it, you should not use our websites, our mobile applications, not request marketing material from us, nor take part in our promotions or social media activity, as applicable.

WHAT INFORMATION WE COLLECT

Information You Share with Us

We require certain information to provide our services to you. For example, you may sign up for an account in order to purchase or interact with the Services, you may share your contact information to ask a question about our products and get response to your inquiry, you may subscribe email promotion to get targeted offers and ads (with your consent, where required by law). When you choose to share the information below with us, we collect and use it to operate our Services and improve your personalized expression at our Site.

 Account Information. When you use the Services, you may provide information that could be personal information, such as your username, password, telephone number and email address, birthdate, social media account handles, and gender. We use this information to fulfill your requests, to send personalized offers and other marketing materials to enhance your shopping experience on our Site.

User Content. We use the content you have created or shared on social media (including when you publicly tag us on post) in accordance with specific terms and conditions accepted by you, to understand how you view our products/services.

The Services may include publicly accessible blogs, community forums, or private messaging features. The Services may also contain links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our Services or other services. You should be aware that personal information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or other online media, or personal information you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when you interact with a social media platform, and by using such services you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes.

Order Information. When you make purchases through the Site, we collect your information including name, billing address, shipping address, payment information, email address and phone number. We use the information to fulfill your order, to communicate with you, to prevent potential risk or fraud, to manage and keep your order history and associated loyalty program, to enhance your shipping experience via showing personalized content, and to run analytics, statistics and research.

Payment Information. We process your payments through a third-party application. The third-party application may collect payment and order information, including your credit or debit card number, card expiration date, CVV code, billing address, shipping address, telephone and your name, in order to process your purchases as part of our Services.

Information We Collect Automatically

We automatically receive and record information from your use of the Services, including version of web browser, IP address, search terms, time zones, how you interact with us and cookie information. This information is used to load the Site accurately for you, to perform analytics on Service and to optimize your user experience.

Generally, the Site automatically collect usage information, such as the number and the frequency of users of the Services. We may use this data in aggregate form, that is, as a statistical measure, but not in a manner that would reveal your identity. This type of aggregate data enables us and third parties authorized by us to figure out how often individuals use certain parts of the Services so that we can analyze and improve them.

Cookies. A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it's their first time visiting or if they are frequent visitors.

Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide whether to acceptach new cookie in a variety of ways. We strongly recommend that you leave cookies on, because they enable you to take advantage the most attractive features of the Services. For more information about cookies, please refer to cookies policy

Pixel Tags / Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about users' engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. Advertisements served through the Services may be targeted to users who fit in a certain general profile category, may be based on anonymized information inferred from information provided to us by a user, including personal information (e.g., gender or age), may be based on the Services usage patterns of particular users, or may be based on your activity on Third Party Services.

We do not provide personal information to any ad networks for use beyond the Services. To increase the effectiveness of ad delivery, we may deliver a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregate auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad network's servers, these companies can view, edit or set their own cookies, just as if you had requested a web page from their site.

Social Media. Our Website includes social media features such as the Facebook “Like” button that might include widgets such as the "share this" button or other interactive mini programs. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These social media features are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company that provides such features.

Analytics. We use Google Analytics, a service provided by Google, Inc. (“Google”), to gather information about how users engage with our Site. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google's collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout.

Aggregate Information. We collect statistical information about how both unregistered and registered users, collectively, use the Services (“Aggregate Information”). Some of this information is derived from personal information. This statistical information is not personal information and cannot be traced back to you, your account or your web browser.

 

HOW WE USE THE INFORMATION

We take your privacy rights seriously when we think it is in our legitimate business interests to collect and process your information. We use information about you for a number of purposes. Below are the specific purposes for which we use the information we collect about you.

To provide the Services and personalize your website and mobile experience. We use information about you to provide the Services to you, including processing payment transactions with you, authenticating you when you log in, addressing your requests, as well as operating and maintaining the Services.

To run analytics, statistics and research. We are always looking for ways to make our Services smarter, more secure, integrated and useful to you. To that end, we use collective learnings about how people use our Services and feedback provided directly to us to troubleshoot, to analyze how consumers view our products/services, to identify beauty trends, and to do related research for integration and improvement of the Services.

To communicate with you about the Services. We use your contact information to send transactional communications via email and within the Services, including confirming your purchases, reminding you of subscription expirations, responding to your comments, questions and requests, providing customer support, and sending you technical notices, updates, security alerts, and administrative messages.

To market, promote, and encourage engagement with the Services. We use your contact information and information about how you use the Services to send promotional communications that may be of specific interest to you, including by email and by displaying ads on other companies' websites and applications, as well as on platforms like Facebook and Google. These communications are aimed at stimulating engagement and maximizing what you get out of the Services, including information about new features, survey requests, events and other information we think may be of interest to you. We also communicate with you about new product offers, promotions and contests.

To conduct surveys and collecting feedback. We do this to pursue our legitimate interests to understand if our products/services are helpful to you and to evaluate the effectiveness of any updates we provide.

To offer customer support. We use your information to resolve technical issues you encounter, to respond to your requests for assistance, to analyze crash information, and to repair and improve the Services.

To maintain safety and security. We use information about you and your Service use to verify accounts and activity, to detect suspicious or fraudulent activity and to identify violations of Service policies.

To protect our legitimate business interests and legal rights. Where required by law, where we believe it is in our legitimate business interest, or where it is necessary to protect our legal rights, interests and the interests of others, we use information about you in connection with legal claims, compliance, regulatory, audit functions and disclosures, acquisition, merger, divestiture, restructuring, reorganization, dissolution or other sale/transfer of a business.

Additional purposes. We may process your information for any other purpose disclosed to you in connection with our Services from time to time. If we intend to process your personal data for a purpose other than that stated above, we will provide you with information prior to such processing and will obtain your consent where necessary.

Legal basis for processing (for EEA users): If you are an individual in the European Economic Area (EEA), we collect and process information about you only where we have legal bases for doing so under applicable EU laws. The legal bases depend on the Services you use and how you use them. This means we collect and use your information only where: we need it to provide you the Services, including to operate the Services, provide customer support and personalized features and to protect the safety and security of the Services; it satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and to promote the Services, and to protect our legal rights and interests; you give us consent to do so for a specific purpose; or we need to process your data to comply with a legal obligation.

If you have consented to our use of information about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your information because we or a third party (e.g., your employer) have a legitimate interest to do so, you have the right to object to that use, although in some cases, this may mean that you would not be able to use the Services.

 

HOW WE SHARE INFORMATION

ELURAE never independently sell personal data for commercial purposes. However, we may share your information with our third-party service providers, to comply with legal obligations, to protect and defend our rights and property, or with your permission. Below are the specific ways we share information we collect about you.

For business purpose. We engage third parties, from time to time, to help us provide the Services. We share personal information of and about you.for a business purpose with third service providers who help us run our site or business, including Sites processors, CRM providers, ERP providers, order management and shipping processors, payment processors, customer service providers, analytics service providers, advertisers, loyalty program providers, product review program providers, cloud storage providers, and IT service providers. In providing their services, they will access, receive, maintain or otherwise process Personal Data on our behalf. Consistent with applicable legal requirements, we take commercially reasonable steps to require such third-party suppliers to adequately safeguard your personal data and only process it in accordance with our instructions.

For Behavioral Advertising. As mentioned above, we may allow third-party advertising partners to set tracking tools (e.g., cookies) to collect information regarding your activities (e.g., your IP address, page(s) visited, time of day). We may also share such de-identified information as well as selected personal information (such as demographic information and past purchase history) we have collected with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit other websites within their networks. We may allow access to other data collected by the Site to facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative's (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

For corporate transaction. In some cases, we may choose to buy or sell assets. In these types of transactions, personal information held by us about our users is among the assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, liquidation or similar proceeding, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your personal information as set forth in this policy.

For legal reasons. We also reserve the right to access, read, preserve, and disclose any information as it reasonably believes is necessary to (i) comply with any applicable law, regulation, legal process, civil, criminal or regulatory inquiry, or enforceable governmental request, (ii) enforce our Terms & Conditions (or other terms of service for our websites or mobile applications, including investigation of potential violations thereof, (iii) respond to legal processes (such as a search warrant, subpoena, summons or court order), (iv) detect, prevent, or otherwise address fraud, security or technical issues, or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

Aggregate Information. We share aggregate, non-personally identifiable information with our partners, service providers and other persons with whom we conduct business. We share this type of statistical data so that our partners can understand how and how often people use our Services and their services or websites, which facilitates enhancing and optimizing their services, as well as using these data in statistical analysis, research, and other purposes.

With your consent: We will share your personal information with any relevant party you have granted us permission to share with.

 

YOUR RIGHTS AND CHOICES

ou have the right to request a copy of your information, to object to our use of your information (including for marketing purposes), to request the deletion or restriction of your information, or to request your information in a structured, electronic format. Below, we describe the tools and processes for making these requests.

Welcome to ELURAE SMS Alerts! Our program delivers updates about our products, promotions, events, and more directly to your mobile device. Message frequency varies. Message and data rates may apply.
  • If you wish to opt-out, reply STOP to any of our messages at any time.
  • For help or more information, reply HELP or contact our customer service at service@elurae.com
  • Please note that carriers are not liable for delayed or undelivered messages.
  • By subscribing to our SMS alerts, you agree to our Privacy Policy, available at Privacy Policy.
By subscribing through text, you consent to ELURAE sending you recurring automated marketing messages, including shopping cart reminders, to the provided phone number. Giving consent is not a prerequisite to make a purchase. If you wish to unsubscribe, text STOP in reply. For assistance, reply with HELP. Frequency of messages may vary. Message and data rates could apply. Please review our Privacy Policy and Terms of Service.

Our website also uses [cookies, plugins, etc] to help keep track of items you put into your shopping cart including when you have abandoned your cart, and this information is used to determine when to send cart reminder messages via SMS.

Right of access and rectification. If you maintain an account with us, you may view, update, correct or update your profile information by signing into your account and using the editing tools associated with that content.

Right of deactivation. You can deactivate your access to the Services at any time.

Right to delete. Our Services and related documentation give you the ability to delete certain information about you. Please note, however, that we may need to retain certain information for record keeping purposes, to complete transactions or to comply with our legal obligations.

Right to withdraw consent. In some cases, you may ask us to stop accessing, storing, using and otherwise processing your information where you believe we don't have the appropriate rights to do so. For example, if you believe a Services account was created for you without your permission or you are no longer an active user, you can request that we delete your account as provided in this policy. Where you gave us consent to use your information for a limited purpose, you can contact us to withdraw that consent, but this will not affect any processing that has already taken place at the time. You can also opt-out of our use of your information for marketing purposes by contacting us, as provided below. When you make such requests, we may need time to investigate and facilitate your request. If there is a delay or dispute as to whether we have the right to continue using your information, we will restrict any further use of your information until the request is honored or the dispute is resolved, provided your administrator does not object (where applicable). If you object to information about you being shared with a third-party app, please disable the app or contact your administrator to do so.

Send "Do Not Track" Signals. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. Please note that because there is no consistent industry standard of how to respond to “Do Not Track” signals, we currently do not alter our data collection and usage practices when we detect such a signal from your browser.

HOW WE TRANSFER DATA INTERNATIONALLY

We may transfer the personal information we have about you to countries other than the country in which the information was originally collected, and your personal information may be processed and stored outside of your country of residence. Those countries may not have the same privacy and data protection laws and rules as your country of residence, and your personal information will be subject to applicable foreign laws. When we transfer your information to other countries, we will protect that information in the manners described in this Privacy Policy.

ADDITIONAL IMPORTANT PRIVACY MATTERS

Children's privacy. The Services are not directed to individuals under the age of fourteen. We do not knowingly collect personal information from children under 14. If we become aware that a child under 14 has provided us with personal information, we will delete the information from our records. If you become aware that a child has provided us with personal information, please contact our support services.

Links to other websites. For your convenience, our Service may contain links to other sites whose information are not operated by us. As these websites have independent privacy policies, we strongly advise you to review the Privacy Policy of every site you visit. We are not responsible for the websites' contents, any use of the websites, or the privacy practices of the websites.

Changes to this Privacy Policy. This Privacy Policy may be revised from time to time. If we make significant changes in the way we treat your personal information, or to the Privacy Policy, we will provide notice to you on the Services or by some other means, such as email or text notification. Please review the changes carefully. If you agree to the changes, simply continue to use our Services. If you object to any of the changes to our terms and you no longer wish to use our Services, you may delete your account(s). Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.


CONTACT US

If you have questions or concerns about this Privacy Policy or how we collect and use the information of our consumers, please contact us by web form or by email at service@elurae.com